Türkiye’s most beloved ketchup brand, Tat, brings world flavors to tables with its new series of flavored ketchup products.

Tat Gıda, a leading company in the Turkish food industry in the production of tomato paste, tomato products, sauces, ready meals and pickles, has introduced a groundbreaking innovation in the ketchup category. By combining the unique flavors of global cuisines with the legendary taste of ketchup, Tat Gıda has introduced Türkiye to flavored ketchup.

The new series, consisting of three different flavors — “Tat Ketchup Pickle,” “Tat Ketchup Sweet Chili,” and “Tat Ketchup Cajun Spice” — has been launched with the slogan “Spice Up Your World with Tat Ketchup.”

At a time when global brands are rapidly developing pickle-flavored products, Tat Ketchup Pickle adds a fresh, vibrant and unique taste to every bite, from hamburgers to hot dogs. Tat Ketchup Sweet Chili, which takes the sweet-and-spicy harmony of world cuisines to a new level, adds a distinctive touch to Far Eastern-inspired dishes, from chicken and seafood to noodles and snacks, and is poised to become the new favorite of gourmet tables and chefs. Inspired by the indispensable spice mix of Louisiana cuisine, Tat Ketchup Cajun Spice adds a new dimension to meat dishes, grills, and French fries with its aromatic and mildly spicy character, offering a different experience in every bite for those seeking a gourmet touch.

“Our flavored ketchup products directly represent the future of the ketchup category”
Tat Gıda General Manager Veysel Memiş emphasized that the new products are different not only in terms of flavor but also in terms of category. Memiş said: “Our new series of flavored ketchup products not only offer a different taste experience but also redefine the category. These products are not ordinary sauces; they directly represent the future of the ketchup category. They should never be confused with ready-made sauces such as sweet chili available in the market. We demonstrate our difference by masterfully blending the legendary taste of Tat Ketchup, cherished for years, with new flavors. We are not merely offering our consumers a new product; we are promising them a journey of discovery. Because in our flavored ketchup series, every drop contains curiosity, and every bite hides a unique taste.”

“We are crowning our 58-year journey with innovation”
Highlighting that Tat Gıda has been a trusted companion on consumers’ tables for nearly 60 years, Memiş continued: “With its high tomato content, preservative-free formula, safety- and health-oriented production approach, advanced filling technology, and unique quality standards, Tat Ketchup — Türkiye’s ketchup brand offering the most intense tomato flavor — is making history by combining its legendary taste with the unique flavors of world cuisines. With 170 grams of tomatoes per 100 grams of product and no preservatives in our special formula, we are the ketchup with the highest tomato content in Türkiye — the richest and cleanest ketchup on the market.

We are implementing advanced technologies to bring taste into the bottle. Thanks to Ultra Clean Filling Technology, the natural color of the ketchup can be clearly seen through transparent bottles, while oxygen transmission is minimized. This ensures that both the color and nutritional value of the ketchup are preserved. The cold filling technology, used in Türkiye for the first time by Tat, rapidly cools the products and preserves their freshness throughout their shelf life. The filling process is carried out in a sterilized, air-filtered environment, ensuring that Tat Ketchup stays fresh in its bottle until the moment it is opened. With these features, we have been Türkiye’s most preferred ketchup brand for the past 10 years.

Now, we have adopted the mission of bringing global trends to Turkish consumers. As a brand that has been a leader in ketchup production for years, we are expanding the category. With our new series, we are excited to offer consumers a culinary journey through different cultures. We will continue to develop innovative products for both Türkiye and the world, introducing consumers to brand-new flavors.”

A strong portfolio in innovation
With its recent product innovations, Tat Gıda has demonstrated its strength not only in ketchup but across the entire sauce category. Expanding its portfolio with innovative products such as Buffalo Sauce, Spicy Mayonnaise, Honey Mustard, Reduced Sugar and Salt Ketchup, Sriracha Mayonnaise, Truffle Mayonnaise, and Black Pepper Mayonnaise, the company is steadily advancing on its path to becoming a “complete sauce brand.”

Türkiye’s most beloved ketchup brand
Tat Ketchup was chosen as “Türkiye’s most beloved ketchup brand” in 2023 and 2024 in the Lovemarks Türkiye survey conducted by MediaCat in collaboration with Ipsos. This achievement, won for two consecutive years, was celebrated with a new advertising campaign under the slogan “Our Hearts Beat Tat Tat.”

Tat Gıda continues to strengthen its brand awareness through its integrated marketing communication strategy across digital platforms and social media channels. Original content created every month with different themes and field activities such as university tasting events significantly increase consumer engagement. Highlighting naturalness and quality in its products with the “Made from Fresh Summer Tomatoes” strategy, Tat Gıda maintained its market leadership in 2024. The company continues to be consumers’ first choice with a market share of 19.3% in tomato paste, 39.5% in tomato products, and 20.5% in the pickle category.